Denitsa Rakitska
CONTENT & BRAND STRATEGY
VIDEOS & WEBINARS
MARKETING VIDEOS
THE OBJECTIVE
As a follow-up to a 2020 rebrand of Samsung SmartThings, generate excitement for the brand's updated mission & vision among external stakeholders (e.g. end consumers & B2B partners). Highlight SmartThings' most recent innovation & showcase its strategic focus for the new year
THE SERVICES
intake (discovery) with internal product, engineering, and business teams
creative brief
script writing & editing
storyboarding
video editing
vendor & project management
THE RESULTS
1000 global views in just 24 hours (400% higher than average on a single video)
revived gone-cold conversations between SmartThings' account management team & top tier developer partners
opened lines of communication with Samsung's US, CA, and UK subsidiaries & re-energized collaboration projects that were previously put on hold
WEBINARS
THE OBJECTIVE
Educate Brazen's clients on best practices for its evolving SaaS product to improve product adoption & minimize churn
THE SERVICES
topics, format, & timing ideation
research & script writing in partnership with internal marketing & product teams & external partners/customers
presentation template(s)
co-presenting with B2B partners
THE RESULTS
105% year-over-year increase in product adoption
95% renewal rate for 2015-2016 (highest for the year across the entire company account portfolio)
