Denitsa Rakitska
CONTENT & BRAND STRATEGY
PRINT & EVENT COLLATERAL
PROGRAM/EVENT ADVERTISING POSTERS & PRINT COLLATERALÂ
THE OBJECTIVE
Reshape the brand perception of the George Washington University's Business Plan Competition from a small local university competition to an internationally renowned entrepreneurship program & build a foundation for scalable, repeatable marketing each year
THE SERVICES
strategic planning, budgeting, & marketing operations
content & event calendar
channel selection & go-to-market strategy by channel (covering social, email, web, video, media/PR, & print)
copywriting & editing
creative services & vendor management
performance tracking & reporting to senior leadership executives
fundraising & fundraising campaigns
branding services - defining, compiling, & distributing brand guidelines
THE RESULTS
increased program participation by 400%
boosted engagement by 300%
generated 430 unique live streams across 17 countries
grew award prize money by 733% in 3 years
