Denitsa Rakitska
CONTENT & BRAND STRATEGY
PRODUCT DECKS, PRESENTATIONS, & CASE STUDIES
PRODUCT DECKS, PRESENTATIONS, & CASE STUDIES
PRODUCT DATASHEETS & CONCEPTUALIZATIONS, CASE STUDIES, & PITCH PRESENTATIONS
PRODUCT DATASHEETS & CONCEPTUALIZATIONS, CASE STUDIES, & PITCH PRESENTATIONS
THE OBJECTIVE
THE OBJECTIVE
Develop & design a series of product focused sales enablement content for Blackboard's national sales team
THE SERVICES
THE SERVICES
product discovery
customer journey definition & stage mapping
creative brief
copywriting & editing
content layout & design direction
THE RESULTS
THE RESULTS
generated 102 brand-new, viable B2B leads in 12 months
re-energized 2 stalled long-term, multi-year, multi-million dollar contracts & moved them from "cold" to "closed won"
improved product understanding among regional & national sales teams
