Denitsa Rakitska
CONTENT & BRAND STRATEGY
SEARCH ENGINE OPTIMIZATION
SEO ANALYSES, UI/UX CONTENT AUDITS, & CONTENT PLAYBOOKS
THE OBJECTIVE
Combine industry expertise in design, content, and CRO & A/B testing with SEO best practices to create a sustainable and scalable solution for Blackboard's clients that:
generates a steady pipeline of leads
improves the quality and quantity of leads
increases brand visibility online
retains and converts leads at higher rates
Use transparent methods, rooted in data and research, to educate and empower clients to stand up and manage high quality, engaging content programs for their target audiences
THE SERVICES
technical SEO analysis
keyword strategy & on-page content updates
UI/UX website audit & scorecard
content audit & content mapping
content marketing playbooks
monthly tracking dashboards & optimization recommendations
product development, definition, methodology, resource allocation, pricing/monetization model, etc.
THE RESULTS (FOR CLIENTS)
608% year-over-year increase in organic traffic
20x more traffic opportunity than PPC alone on both mobile & desktop
6x higher conversions of organic traffic generated by SEO-driven content
Google Search Page 1 top result for 140+ strategic keywords
13% year-over-year decline in bounce rate
380% year-over-year increase in total leads
THE RESULTS (FOR BLACKBOARD)
200% higher product adoption
3x faster client onboarding
30% increase in margin contribution
