Denitsa Rakitska

CONTENT & BRAND STRATEGY

INFOGRAPHICS & EBOOKS

THE OBJECTIVE

Expand program growth beyond the internal network of the Johns Hopkins University & generate brand-new course registrations in the external market (among working professionals not affiliated with the university) for JHU's executive education courses & certificates

THE SERVICES

audience segmentation & persona development
messaging framework
keyword & topics trends research by persona
topics & format ideation & c0nceptualization
storyboarding & wireframing
design strategy
copywriting & editing

THE RESULTS

49% year-over-year increase in earned revenue
292% year-over-year increase in external leads
311% year-over-year growth in external registrations
infographic example shared below continues to rank second in Google Image Search for strategic search terms