Denitsa Rakitska

CONTENT & BRAND STRATEGY

BLOGGING & WRITING

No Solution for Big DataWhen working with big data, it could feel like you’re Don Quixote tilting at windmills. There’s no simple solution to the big data problem.

On Blockchain Security: Is Blockchain As Secure As We Thought?No matter how secure blockchains may seem, they’re not hacker-proof. Nothing is.

3 Easy Steps to Improve Your Brand’s Online PresenceIn an increasingly complex consumer world, your brand should rely on a strong user experience to evolve its online presence. Here’s how.

Stop Calling Automation AI… and the Natural Progression of Intelligent MachinesThe trend of misinterpreting AI for automation and vice versa has grown uncontrollably in the last few years. It’s time to stop. Here’s…

INDUSTRY WRITING & THOUGHT LEADERSHIP

THE OBJECTIVE

Increase the awareness & online visibility of the personal brand of a senior tech entrepreneur through thought leadership content

THE SERVICES

content strategy & ideation
target audience, keyword, & topic trends research
editorial calendar & content channel selection
copywriting & editing
performance analysis & optimizations

THE RESULTS

The blogs became regular trending topics on Google Discover for a variety of target keywords.

The topics on Big Data, Automation vs AI, and Blockchain Security ranked #1 on Discover within days of publishing.

The blog content created guest speaking opportunities and generated invitations to speak at international tech conferences.

DEMAND GENERATION BLOGGING & BLOG STRATEGY

THE OBJECTIVE

Improve enrollment yield and increase lead generation for University of Texas at El Paso's online degree programs, collectively known as UTEP Connect. UTEP is a Tier 1 public research insitution that prides itself on being one of the largest Hispanic-serving universities in the U.S. today, with more than 80% of its 25,000 student body being of Hispanic decent.

THE SERVICES

UI/UX content audit, technical SEO analysis, & on-page SEO optimizations
content mapping & re-structuring
content marketing strategy based on keyword & topic research
content ideation & editorial calendar
SEO-driven blogging, infographics, e-books, & animations
performance management, analysis, & optimizations
team & project management

THE RESULTS

150% year-over-year increase in new organic traffic
120% year-over-year increase in leads
213% year-over-year increase in enrollments
1300% return on investment in 1 year

SmartThings Tests Matter-Compatible Products in Anticipation of New Smart Home StandardAs the anticipation and excitement grows for the Matter standard, we have accelerated our progress, today announcing a Partner Early Access Program with select strategic companies to test their fir…

B2B PARTNERSHIPS & MEDIA-TARGETED WRITING

THE OBJECTIVE

Spotlight Samsung's continued support for the brand-new IP-based connectivity standard, Matter, and the launch of its Partner Early Access Program and generate media awareness and global attention

THE SERVICES

content planning & outreach strategy
content ideation
copy editing
performance analysis

THE RESULTS

650M media impressions in 8 hours
53 mentions in national media outlets
70% week-over-week increase in new organic traffic entrances to the blog